Today marks the Start of Winter｜Rui Shen Industrial reminds you to stay mindful of seasonal changes.

I. Seasonal Transition: Embracing Winter's Call

Lìdōng, the nineteenth solar term in the traditional Chinese calendar, marks the “beginning of winter.” The character “lì” signifies “commencement” or “establishment,” while ‘dōng’ represents “conclusion”—signifying the transition from autumn to winter, from harvest to storage.

At this time, nature enters a phase of “hibernation”: water begins to freeze, the earth grows cold, and all creatures retreat into dormancy.

For Rui Shen Industrial, this marks both a natural transition into winter and a prime opportunity to reflect on the past and plan for the future: gathering strength in stillness, demonstrating resilience in the cold.

II. The Wisdom of Winter's Beginning and “Storing”

“Sowing in spring, cultivating in summer, harvesting in autumn, storing in winter” is the natural order of heaven and earth.

Our enterprise mirrors the seasons: spring for project initiation, summer for diligent cultivation, autumn for reaping rewards, and winter for refinement, reserve, and deep cultivation.

Consolidate Achievements: We must organize, summarize, and archive the year's projects, clients, and experiences.

Gathering Momentum: Winter is the critical period for accumulating energy, stockpiling resources, and strategizing for the coming year.

Strengthening Foundations: Enhance teams, processes, systems, and services, transforming “visible” achievements into “invisible” capabilities.

Warmth and Care: Ensure employees, clients, and partners feel our genuine concern and professionalism.

III. Hide to Prepare for Spring

The Start of Winter marks winter's beginning—a quiet preparation for spring's emergence. In the coming months, Rui Shen Industrial will:

Steady Momentum: Advance steadily and summarize experiences.

Hide to Build: Cultivate core competencies and optimize mechanisms.

Warm Through Action: Serve clients and care for the team.

Await the Spring: Emerge with a resounding impact when spring returns next year.

In this season, let us anchor our strength in “storing,” warm our team with “care,” and launch our growth from “strategizing.”

May Rui Shen Industrial gather the storm in this stillness and nurture spring's rebirth through winter's storage.

Wishing everyone

A peaceful Start of Winter, warmth in our journey together, and a promising future ahead!

Translated with DeepL.com (free version)